Business Operations
Advertising ROAS calculator
Return on ad spend, and the ROAS you actually need to break even.
The question this calculator helps answer
Are my ads actually profitable?
The interactive calculator appears here as soon as the page loads. Calculations run in your browser and no account is required.
Frequently asked questions
What does this calculator tell me?
It helps answer a simple business question: Are my ads actually profitable? Enter the best figures you have, then review the result and visual before deciding.
Can I use estimates instead of exact figures?
Yes. Start with your best estimate, then change assumptions to see how sensitive the answer is. Better inputs produce a better decision.
Can I compare more than one option?
Yes. Save one option, change the assumptions, save another, and compare the results side by side.