Business Operations
Customer acquisition cost (CAC)
What one new customer costs you, and whether they are worth it.
The question this calculator helps answer
How much does each new customer really cost me?
The interactive calculator appears here as soon as the page loads. Calculations run in your browser and no account is required.
Frequently asked questions
What does this calculator tell me?
It helps answer a simple business question: How much does each new customer really cost me? Enter the best figures you have, then review the result and visual before deciding.
Can I use estimates instead of exact figures?
Yes. Start with your best estimate, then change assumptions to see how sensitive the answer is. Better inputs produce a better decision.
Can I compare more than one option?
Yes. Save one option, change the assumptions, save another, and compare the results side by side.